Parents' Cleaning Habits

From media consumption habits to views on campaign fairness and motivations at the ballot box, Milieu Insight’s nationally representative survey highlights how political alignment informs not just voting behaviour, but also how voters engage with the electoral process.

A consumer insights team helps businesses understand customer behavior and preferences. Their analysis drives better decisions and targeted strategies.

An in-depth look at how Singaporeans felt, acted, and hoped during and after GE2025.