.avif)
Learn Where E-Wallets Stand in The Future of Payments
Written on :
June 4, 2024
At Milieu we want to look at WHAT’S AHEAD.
E-wallets are growing rapidly and the demand for easy, contactless payment will continue to evolve. In this quick 7-page report, we provide an overview on the perceptions of purchasers across six markets in Southeast Asia toward e-wallets as a payment method.
What's covered:
- Incidence of using e-wallet vs. cash among online and offline purchasers
- Views on e-wallets as the future of payments, and replacing the need for physical money (e.g., cash, card)
- Likes about e-wallets, and promos that work best with them
- Brands currently being used, and preference to use just one or multiple brands
The report is powered by a study of n=1200 respondents in Malaysia, Philippines, Singapore, Thailand, Vietnam, and Indonesia, with a natural fallout of e-wallet users.
Author
Leyah Dizon
Latest Insights
Vietnam’s Young E-Commerce Sellers Are Scaling Fast — But Faster Than the Ecosystem Can Support
Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet gaps in logistics, cost transparency, and ecosystem support are testing their resilience. Based on a survey of 300 Vietnamese sellers, this insight highlights where platforms and policymakers must act to turn rapid growth into sustainable strength.
