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Milieu in the News!
Written on :
June 5, 2024
Recently, our CEO Gerald Ang and COO Stephen Tracy got the chance to sit down with Tech In Asia to talk about milieu and share more about our fundraising.
Gerald shares more about how milieu is disrupting the market research industry and some challenges we've faced along the way while Stephen talks about the quality of our data and our business model.
Author
Yeo Shuyin
Latest Insights
What makes us uniquely Singaporean? Milieu’s National Day poll.
As Singapore prepares to celebrate its 59th birthday, Milieu Insight, an award-winning survey software company in Southeast Asia, conducted a poll from July 17th to 23rd to uncover what defines the nation. The survey, involving 1,000 local respondents aged 16 and above, covered five main topics: qualities desired in future leaders, desired changes for the country, favorite National Day Parade (NDP) songs, national dishes and cravings abroad, and sentiments on national pride.
8 in 10 SG companies use digital ads but face ROI issues.
Only 17% of Singapore respondents strongly agreed that there was a link between a good digital marketing strategy and increased revenue, suggesting that there is room for businesses to optimise and better leverage their digital marketing capabilities to drive further growth.
