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Pandemic foodspiration!
Written on :
June 4, 2024
Confined within the four walls of our homes during the pandemic, Singaporeans channel their desire for adventure and creativity through the nation's favourite - food! While short-form video content has risen sharply in popularity especially among the Gen Zs, are longer videos and other digital formats no longer relevant? Seems unlikely! Our survey shows that many people still have an appetite for learning cooking beyond quick 15 or 30 seconds videos. What's your preference?
Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
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