TikTok: The Next Big Thing in Social Media?

Written on :

June 4, 2024

TikTok, a social media platform for short-form videos, has been the rage among teens in recent years. Lipsyncing, dances and popular challenges have found their place on this platform, and businesses are starting to promote products and services through TikTok influencers. Will TikTok become the next big thing?

Author

Milieu Team

At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.

‍

Latest Insights

Vietnam’s Young E-Commerce Sellers Are Scaling Fast — But Faster Than the Ecosystem Can Support

Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet gaps in logistics, cost transparency, and ecosystem support are testing their resilience. Based on a survey of 300 Vietnamese sellers, this insight highlights where platforms and policymakers must act to turn rapid growth into sustainable strength.

Southeast Asia's Quiet Green Revolution: How 78% Are Going Eco Without Breaking the Bank

Southeast Asians are going green without going broke. Discover how 78% are adopting pragmatic, low-cost eco habits in one of the world’s most pressured regions.

The 6 Types of SEA Shoppers: Which One Are You?

After analyzing spending data from 3,054 consumers across Southeast Asia, we've discovered something fascinating: shoppers have fractured into six behavioral tribes. Let's see what tribe are you.

Ready to elevate your insight’s game?

Take the first step towards data-driven excellence.
Contact Milieu today.