This study delves into understanding the perceptions and behaviors of Malay consumers in the region, as they prepare for and participate in Ramadan and Hari Raya this year. This dataset uncovers their shopping habits and motivations, as well as their spending intent during this season.
Malay consumers: SG (N=300), MY (N=500), ID (N=500)
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This study delves into understanding the perceptions and behaviors of Malay consumers in the region, as they prepare for and participate in Ramadan and Hari Raya this year. This dataset uncovers their shopping habits and motivations, as well as their spending intent during this season.