Consumer shopping habits for Ramadan and Hari Raya 2023

This study delves into understanding the perceptions and behaviors of Malay consumers in the region, as they prepare for and participate in Ramadan and Hari Raya this year. This dataset uncovers their shopping habits and motivations, as well as their spending intent during this season.

Dataset Created
January 2023
Markets covered
Malaysia, Singapore, Indonesia
21 Questions
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Malay consumers: SG (N=300), MY (N=500), ID (N=500)


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Dashboard
Question samples
  • Shopping mode for clothes, hampers and household needs for Hari Raya
  • Online platforms used for shopping for Hari Raya
  • Online payment methods used for shopping for Hari Raya
  • Shopping preferences for Hari Raya
  • Preferred type of advertisements

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