Virtual try-on technologies are filling the gaps of online shopping by giving shoppers the experience of trying on products without having to be physically present in-store. While still not commonly adopted by retailers, we find out how receptive consumers in Southeast Asia are towards this technology as more turn towards online shopping
Sample size: N=1068 (Singapore), N=1000 (Malaysia), N=1133 (Indonesia), N=1012 (Vietnam) and N=1000 (Thailand) fashion and/or makeup purchasers
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Virtual try-on technologies are filling the gaps of online shopping by giving shoppers the experience of trying on products without having to be physically present in-store. While still not commonly adopted by retailers, we find out how receptive consumers in Southeast Asia are towards this technology as more turn towards online shopping.