In this study, we explore the latest gaming patterns among video gamers in Southeast Asia, and how they go in tandem with gaming content and accessories purchases. We also look at some of the most common channels use to discover games, as well as advertising preferences for businesses to formulate better, data-driven marketing strategies.
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Sample size: N=12,000 video gamers (N=2,000 each from Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines)
The following formats are available for purchase:
The Southeast Asia gaming market is expected to continue growing in the coming years, fuelled by increasing 5G technology adoption, smartphone ownership and growing popularity of the lucrative eSports industry.
In this study, we find out the latest gaming patterns among video gamers in Southeast Asia, and how they go in tandem with gaming content and accessories purchases. We also look at some of the most common channels use to discover games, as well as advertising preferences for businesses to formulate better, data-driven marketing strategies.
