Study: Gaming audience in Southeast Asia

In this study, we explore the latest gaming patterns among video gamers in Southeast Asia, and how they go in tandem with gaming content and accessories purchases. We also look at some of the most common channels use to discover games, as well as advertising preferences for businesses to formulate better, data-driven marketing strategies.

Dataset Created
August 2022
Markets covered
SG | MY | ID | PH | TH | VN
20 questions
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Sample size: N=12,000 video gamers (N=2,000 each from Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines)


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Dashboard
Question samples
  • On average, how many hours do you spend on video gaming in a WEEK? (on PC/Laptop, mobile and console?
  • What genres of video games do you play?
  • Do you earn cash or cryptocurrencies/non-fungible tokens (NFTs) from video gaming?
  • How much do you spend on video gaming in a MONTH (including the game itself and in-game purchase)?
  • How do you usually discover new video games?
  • What are some of your considerations when deciding on whether to spend on gaming content?

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