Entrepreneurship has emerged as a prominent avenue for Gen Zs and Millennials to realise their ambitions and redefine success. With a unique blend of digital fluency, a penchant for creativity, and a willingness to take risks, Gen Zs and Millennials are carving their own paths, leveraging technology, and reshaping traditional notions of work and career. In this study, we explore what Southeast Asian Gen Zs and Millennials think about starting their own businesses or side hustles.
N=500 16-42 year old from Singapore | Malaysia | Thailand | Indonesia | Vietnam | The Philippines
(N=3000 total)
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Entrepreneurship has emerged as a prominent avenue for Gen Zs and Millennials to realise their ambitions and redefine success. With a unique blend of digital fluency, a penchant for creativity, and a willingness to take risks, Gen Zs and Millennials are carving their own paths, leveraging technology, and reshaping traditional notions of work and career. In this study, we explore what Southeast Asian Gen Zs and Millennials think about starting their own businesses or side hustles.