DATASETS

Generational Divide: How Millennials, Gen Z, and Gen X approach investments and financial management

This comprehensive study explores how the different demographics (Millennials, Gen Zs, Gen Xers) invest and manage their finances, including their confidence in making financial investments, preferred social media platforms for learning about investments, and attitudes towards getting advice on life and health insurance. The study also delves into their current investment products and preferred content type for learning about finances.

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Specifications

Sample size: N=500 each from Singapore, Malaysia, Thailand, Vietnam, Indonesia and The Philippines

(N=3,000 overall)

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Deliverables

The following formats are available for purchase:

Tabulation (XLS)
Raw datafile (CSV or XLS)
Live Canvas Dashboard

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Question samples

Types of financial products Southeast Asians are currently investing in
Confidence and level of understanding about making financial investments
Social media platforms used to learn about financial investments online
Preferred content type to learn about financial investments
How Southeast Asians are currently managing their investments
Sentiments and behaviour towards learning/getting advice about financial investments and health/life insurance

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