Generational Divide: How Millennials, Gen Z, and Gen X approach investments and financial management

This comprehensive study explores how the different demographics (Millennials, Gen Zs, Gen Xers) invest and manage their finances, including their confidence in making financial investments, preferred social media platforms for learning about investments, and attitudes towards getting advice on life and health insurance. The study also delves into their current investment products and preferred content type for learning about finances.

Dataset Created
March 2023
Markets covered
Available in Singapore | Malaysia | Thailand | Philppines | Indonesia | Vietnam
23 Questions
From USD $2,300

Sample size: N=500 each from Singapore, Malaysia, Thailand, Vietnam, Indonesia and The Philippines

(N=3,000 overall)


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Canvas Dashboard

Question samples
  • Types of financial products Southeast Asians are currently investing in
  • Confidence and level of understanding about making financial investments
  • Social media platforms used to learn about financial investments online
  • Preferred content type to learn about financial investments
  • How Southeast Asians are currently managing their investments
  • Sentiments and behaviour towards learning/getting advice about financial investments and health/life insurance

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