Social media has played a key role in popularising daily sunscreen usage, and brands are responding by offering a wider range of options to cater to different users. In this study, we find out what users look for in their sunscreens, and the key channels for product discovery.
Suncreen users: Singapore (N=740), Indonesia (N=770), Thailand (N=948), Vietnam (N=940), The Philippines (N=751) and Malaysia (N=731)
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Social media has played a key role in popularising daily sunscreen usage, and brands are responding by offering a wider range of options to cater to different users. In this study, we find out what users look for in their sunscreens, and the key channels for product discovery.