Study: Sunscreen usage in Southeast Asia

Social media has played a key role in popularising daily sunscreen usage, and brands are responding by offering a wider range of options to cater to different users. In this study, we find out what users look for in their sunscreens, and the key channels for product discovery.

Dataset Created
November 2022
Markets covered
SG | MY | ID | PH | TH | VN
9 questions
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Suncreen users: Singapore (N=740), Indonesia (N=770), Thailand (N=948), Vietnam (N=940), The Philippines (N=751) and Malaysia (N=731)


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Dashboard
Question samples
  • Minimum SPF users look for in sunscreens
  • Factors important to users
  • Channels commonly used to find information about sunscreens before purchase

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