Industry

With face masks an essential part of our getup, shielding our faces most of the time, how important is to still put on makeup? The pandemic has changed many of our consumption behaviour, one of which being the makeup products that we buy and use - and how has that changed? We surveyed makeup users to find out how spending behaviour has changed across various types of makeup.

How are Singaporeans buying makeup differently since Covid-19?

Covid-19 has changed the ways we put on makeup, and the products we buy.
Milieu Team
December 15, 2021
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How are Singaporeans buying makeup differently since Covid-19?
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With face masks an essential part of our getup, shielding our faces most of the time, how important is to still put on makeup? The pandemic has changed many of our consumption behaviour, one of which being the makeup products that we buy and use - and how has that changed? We surveyed makeup users to find out how spending behaviour has changed across various types of makeup.