Industry
Virtual try-on technologies are filling the gaps of online shopping by giving shoppers the experience of trying on products without having to be physically present in-store. While still not commonly adopted by retailers, we find out how receptive consumers in Southeast Asia are towards this technology as more turn towards online shopping:
Is virtual try-on the next step for ecommerce?
49% of those who have tried virtual try-on said that it had a large impact on their purchase decisions.
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Illustration:
Noe Garin
Virtual try-on technologies are filling the gaps of online shopping by giving shoppers the experience of trying on products without having to be physically present in-store. While still not commonly adopted by retailers, we find out how receptive consumers in Southeast Asia are towards this technology as more turn towards online shopping:
