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Is virtual try-on the next step for ecommerce?
Written on :
June 15, 2024
Virtual try-on technologies are filling the gaps of online shopping by giving shoppers the experience of trying on products without having to be physically present in-store. While still not commonly adopted by retailers, we find out how receptive consumers in Southeast Asia are towards this technology as more turn towards online shopping:
Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
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Milieu Insight is a decision intelligence company that turns survey data into actionable marketing strategies. With a regional presence across Southeast Asia, Milieu helps brands decode consumer sentiment, test creative performance, and make smarter, faster marketing decisions.
