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Milleu Happenings
Milieu named the official Market Research partner for Campaign360
Introducing 2023's top 50 brands in Southeast Asia
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Environmental Sustainability
Is plant-based milk making a splash in Southeast Asia?
Soy milk dominates plant-based milk market in Southeast Asia
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Finance
1 in 2 Filipino millennials not pursuing life purpose
Financial limitations are the biggest roadblock for Filipino millennials to pursue their aspirations
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Experiments
Likert scale order can affect survey results, study finds
We discuss how flipping the polarity of numerical scales can have serious implications and the psychology behind it
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Career
Southeast Asian workers lack psychological safety.
45% of employees in SEA feel that psychological safety is poor or does not exist at all at their workplace.
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Shopping & Retail
Societal Insights
Study: Spending intention for Chinese New Year in Southeast Asia
Spending intention for Chinese New Year in 2023 remains largely unchanged, but consumers expect higher spending.
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Gaming & Technology
Where does TikTok stand as a search engine?
27% of Southeast Asians use TikTok to search for information, particularly common in Indonesia and Vietnam.
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Milleu Happenings
Milieu's 5th year anniversary: Message from the CEO, Gerald Ang
Message from the CEO: Marking 5 years of growth, transformation and team work.
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Travel
Are people ready to travel in 2023? You bet
Southeast Asian consumers have diverse planning paths when it comes to booking that vacation.
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Current Affairs
How are geopolitics affecting businesses across Southeast Asia?
A survey with N=1200 business leaders in Southeast reveals how geopolitical tensions are affecting businesses.
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Research 101
How to design better cross-country surveys and avoid bias
Cross-country survey results can be biased by cultural differences in response styles. We offer some tips to tackle this
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Media & Marketing
Is cancel culture doing more harm than good in the Philippines?
45% of Filipinos surveyed think of cancel culture as “cruel”.
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