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What does “having it all” mean in Southeast Asia today? From the importance of marriage to the meaning of home, Milieu Insight polled 3,000 people across six countries—Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines—to explore evolving perspectives on family and life priorities across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.

These new tariffs have raised significant concern across the region, and in Vietnam, citizens have shared a range of perspectives on how these tariffs might impact their daily lives, the economy, and consumer behaviour. The following insights are based on a survey conducted by Milieu Insight, which polled 1,009 individuals across Vietnam.

When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.

“Sports Tourists: Travelling With Passion” Highlights a 63% Growth Potential in the Number of People Identified as Sports Tourists and Redefines the Sports Traveller’s Journey.”

In the modern, data-focused business world, success relies not only on having a top-notch product but also on gaining a thorough understanding of your market.

As FemTech is still an emerging industry in the region, the FemTech Association Asia and Milieu Insight teamed up in Q2 2024 to carry out research providing consumer insights for femtech start-ups in Southeast Asia.

Creating an effective survey involves more than just asking the right questions; it's also crucial to ask them in the right manner. Properly crafting demographic questions can significantly impact the quality of your data. Whether you're a beginner in survey design or aiming to refine your approach, this guide will help you master the art of designing demographic questions for your online surveys.

Surveys can provide valuable insights, but their effectiveness depends on the honesty of the responses. Anonymous surveys are key to obtaining the most genuine feedback because they ensure respondents' privacy. Let's explore what makes a survey truly anonymous and why this is essential for collecting reliable data.

Stronger distribution capabilities and automated data integration will empower brands to conduct online survey research and manage their owned communities across 150 countries

Tune in to hear how Milieu Insight is transforming business decision-making with advanced data analytics, our growth story, and how we differentiate ourselves in a competitive market.

A big thank you to Techsauce Global Summit 2024 for an incredible three days! We enjoyed introducing our game-changing survey software, Canvas, to Bangkok.

Incidence rate is a crucial factor when designing a survey. Here's all that you need to know