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Research 101
Are anonymous surveys really anonymous?
Surveys can provide valuable insights, but their effectiveness depends on the honesty of the responses. Anonymous surveys are key to obtaining the most genuine feedback because they ensure respondents' privacy. Let's explore what makes a survey truly anonymous and why this is essential for collecting reliable data.

Milleu Happenings
Milieu's Head of Research, Nigel Lin discusses price optimisation and Canvas on MoneyFM's That's How
Nigel Lin, our Head of Research, joined Roshan Gidwani and Hongbin Jeong on MoneyFM’s That’s How to explore price optimisation strategies and how Canvas can assist businesses in finding the perfect price point.

Media & Marketing
Industry
Milleu Happenings
More than 8 in 10 Singapore companies use digital ads, but face ROI issues.
Only 17% of Singapore respondents strongly agreed that there was a link between a good digital marketing strategy and increased revenue, suggesting that there is room for businesses to optimise and better leverage their digital marketing capabilities to drive further growth.

Societal Insights
Entertainment
Business
Milleu Happenings
Current Affairs
Looking for a partner? Survey shows getting into sports may just help you
Bumble, the dating app, partnered up with Milieu Insight, revealing that sports can be a major factor when it comes to singles looking for a romantic partner and seeking a connection.

Industry
Business
How to measure Customer Satisfaction (CSAT)
When it comes to running a business, nothing’s more important than your customers’ satisfaction. Happy customers are more likely to return, spread the word about your brand, and build your reputation. To gain insight into how satisfied your customers are, you can use a metric such as Customer Satisfaction Score (CSAT). If you’re unfamiliar with CSAT, don't worry—this article will explain what it is and how you can use it for your business.
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