Study: Makeup trends in Indonesia

Indonesia was named as Asia’s quickest-growing beauty market for beauty in terms of compound annual growth rate. Keeping in pace with this growth, we aimed to find out what lies ahead for the industry. In this report, we find out consumer behaviours and preferences of make up purchasers across different demographic profiles in Indonesia, also exploring their purchase behaviours from various online and offline brands and retailers.

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Dataset Created
August 2022
Markets covered
20 Questions
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Sample size: N=1000 

  • N=100 male make up purchasers
  • N=900 female make up purchasers

Based on a natural fallout of respondents who said that they purchase make up products regularly (i.e at least once every 2-3 months)

Target respondents: Make up purchasers in Indonesia

  • Age & Gender interlocked


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Canvas Dashboard
Question samples
  • What are some of the most important criteria for your make up products? 
  • Before making a purchase of make up products online, which of the following would you usually do?
  • How much do you spend on make up in a month?
  • On which online platforms do you consume content about make up?

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