From Pints to Pours: Exploring the Palate of Singapore’s Alcohol Drinkers

In Singapore, where the vibes are as vibrant as the culture and the food scene is as diverse as it gets, there's an openly embraced affinity for drinking. This study delves into the opinions and behaviours of Singaporean alcohol enthusiasts to gain deeper insights into the nation's love for alcoholic beverages. Additionally, the research analyses crucial aspects of the Singaporean drinking scene, such as the sought-after pub deals, drinking frequency, preferred types of alcohol, and the company chosen for drinks. By exploring these factors, we aim to uncover the subtleties that make Singapore a haven for those seeking the perfect sip.

Dataset Created
Fieldwork conducted from 31 October to 14 November 2023
Markets covered
Available in Singapore
7 questions
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N=1,000 respondents from Singapore


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Canvas Dashboard
Question samples
  • How frequently do Singaporeans drink?
  • With whom do Singaporeans choose to drink?
  • What types of alcoholic beverages do Singaporeans prefer?
  • Which specific type of beer do Singaporeans prefer?
  • On what occasions do Singaporeans typically drink?
  • What are Singaporeans' favourite pub deals?

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