Insights into the femtech landscape in Southeast Asia

This collaborative study between Milieu Insight and FemTech Association Asia stems from a shared commitment to advancing women's health and promoting technological innovation in the region. By combining strengths, this partnership aims to provide comprehensive insights into the femtech landscape in Southeast Asia, (SEA) informing founders, investors, ecosystem-builders and policymakers to drive positve change and improve healthcare outcomes for women across the region.

Dataset Created
Fieldwork conducted from 8th March to 9th April 2024
Markets covered
Singapore | Malaysia | Thailand | Indonesia | Vietnam | The Philippines
41 Questions
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N=1,000 female respondents each in Singapore, Malaysia, Indonesia, The Philippines and Vietnam (N=6,000 overall).

Fieldwork was conducted from 8th March to 9th April 2024


The following formats are available:

  • PDF Report
  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Canvas Dashboard
Question samples
  • How frequent are femtech products and/or services being purchased and used?
  • What are the factors and motivations that influence past, current and future spending on femtech products/services?
  • What are the reasons, unwillingness and intent to use and spend more on femtech products and/or services?
  • What are the barriers preventing the adoption and use of femtech products and/or services?
  • What are the sources of information that are utilised to find out more about women's health topics/issues?
  • To what extent does religion affect perception of women's health and discussing women's health issues?
  • How are the respective countries addressing women's healthcare?
  • What is the general understanding about fertility and family planning, pregnancy and reporductive health?
  • What are the desired features and/or functionalities that are expected for the future?

Get in touch for the full report