Study: Sustainable beauty products

Brands that are making sustainability claims these days should ensure that they can be backed up. Not only will greenwashing cause backlash, consumers are not blindly trust sustainability claims.

Get in touch for the full report.

Dataset Created
June 2020
Markets covered
5 countries
13 questions
Get in touch with us

Sample size: N=5000 beauty product shoppers (N=1,000 each from Singapore, Malaysia, Indonesia, the Philippines, and Thailand)


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Canvas Dashboard
Question samples
  • Top criteria for buying beauty products
  • Trust in sustainability claims on beauty products
  • Likelihood to purchase sustainable beauty products by type (water-free, vegan, etc.)
  • Willingness to pay more for sustainable beauty products

Get in touch for the full report