Travel Trends: Insights on travel and cruise preferences and behaviour across Southeast Asia

Step into the vibrant realm of travel preferences among Southeast Asian adults. In this study, we uncover their upcoming holiday plans, preferred destinations, and the evolving impact of artificial intelligence on their travel escapades. This exploration isn't just about cruising—it's a deep dive into the intricate details, from ideal durations to the factors guiding their choice of cruise packages. Furthermore, we shed light the revolutionary role of generative AI tools, painting a vivid picture of a world where tradition and innovation seamlessly intertwine.

Dataset Created
September 2023
Markets covered
Available in Singapore | Malaysia | Indonesia | The Philippines
10 questions
USD $1,000

N=1,000 each from Singapore, Malaysia, Indonesia, and the Philippines (N=4,000 overall)


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Canvas Dashboard

Question samples
  • Intention to travel in the next 6 months
  • Travel destinations
  • Important factors to consider when choosing a travel destination
  • Main reasons for travelling
  • Cruise travel intention
  • Ideal duration of a cruise trip
  • Criteria(s) that are important when deciding on a cruise company or package
  • Use of generative AI tools for travel
  • Travel related use-cases for using AI

Get in touch for the full report