4 tips for designing better online research.

As marketers are under increased pressure to run more campaigns with shorter lead times, there’s greater demand for fast insights that can keep up with the pace of digital marketing today.

But marketers need to ensure that speed doesn’t come at the expense of the quality or depth of insight. Minor errors in survey design can result in major issues with data quality, which in turn, can lead your business to take the wrong course of action.

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Source: Marketing Interactive