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How Singaporeans are feeling ahead of GE2025
With GE2025 on the horizon, Singaporeans are showing a mix of political awareness, cautious optimism, and quiet observation. Based on recent findings from Milieu Insight, here’s what’s going on in the minds of voters this election season.
Voting decisions: Many decided, but first-time voters are still unsure
Nearly half (49%) of Singaporeans say they already know who they’ll vote for. But among first-time voters, uncertainty is much higher—only 32% are sure about their choice, while over a third (35%) admit they haven’t decided at all. The data points to a higher level of indecision among younger voters, who may still be forming their political preferences or are waiting to hear more from candidates.
Interestingly, 37% of Singaporeans feel that this GE has brought forward more credible candidates than before. This may explain the increased belief that we’ll see over 10 opposition members in Parliament after GE2025—more than in previous years. People seem to be watching nomination day and campaign activities closely, and the opposition appears to be gaining traction.
How Singaporeans behave around politicians
Despite Singaporeans often being described as practical or even ‘kiasu’, when it comes to politicians doing walkabouts, most say they won’t be scrambling for freebies. Instead, they’d rather stand back and observe. It’s a passive approach—but not necessarily an indifferent one.
In fact, a good number say they’d like to engage sincerely with candidates, even those they don’t personally support. It suggests that Singaporeans are taking their role as citizens seriously, treating these encounters as moments to raise real concerns rather than photo ops.
A shift in political expectations
One strong signal from the data: people care about their vote. Many believe it counts and want more than just estate management from their MPs. There's a growing desire—especially among the younger generation—for leaders who are not only responsive but who connect with constituents beyond town council matters.
Young Singaporeans are also becoming more politically aware and engaged. They’re not afraid to question, converse, and form their own opinions. Still, there's a need to demystify politics: 65% say they’d be more interested in political issues if it was clearer how they affect daily life. The takeaway? Political messaging needs to become more relatable and accessible.
Looking ahead: Divided but open-minded
Singaporeans are becoming more politically conscious—and more divided. But there’s a silver lining: people are open to opposing views and willing to have healthy debates without letting it affect personal relationships. In a time when divisiveness can easily spill over into social tensions, this openness is a good sign for civil discourse.
