APAC Brand Purpose Study: Plastic Waste Concerns

Brand purpose and its implications for marketers has become a hot-button theme, and one that is being studied from various facets and in different markets.

As per a recent APAC market study conducted by Distillery, a creative content studio based in Singapore, consumer expectations concerning brand purpose have shown that while the demand for brands to stand up and act is becoming more prevalent, it is showing differing themes in Indonesia, Malaysia and Singapore.

The research, commissioned in partnership with research platform Milieu Insight, seeks to assess how important it is for brands to make a positive impact on their communities and the region if they want to win the hearts of their customers.

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Source: The Drum

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