Media & Marketing

Singapore social media users at risk of body image anxiety are more likely to spend 3 hours or more daily on TikTok and Instagram

Written on:
August 23, 2022
Yeo Shuyin

Nearly 20 per cent of adults in Singapore are potentially at risk of body image anxiety, according to our survey, which scored respondents using the Appearance Anxiety Inventory assessment scale, an established psychometric assessment in psychology. They tend to be females, and aged 16 to 24 years old.

Those anxious about their body image were also more likely to be influenced by celebrities, particularly Korean personalities and social media influencers.

The survey was conducted with 2,670 respondents in Singapore from May to June 2022, to explore the relationship between social media usage and mental health.

Read the full feature on Straits Times here.

Findings from this survey were discussed on the first episode of Milieu Conversations, our data and insights driven video series that aims to shed light on pressing societal issues and spark conversations around them by bringing together a panel of experts - Lena Teo, Director of CARE Singapore, Thomas Toh, Counsellor and Hypnotherapist from Thrive Psychology Clinic, Claire Leong, Counsellor at Sofia Wellness Clinic, and Stephen Tracy, Chief Operating Officer at Milieu Insight. Watch the full video here.

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