Will SG users stay on WhatsApp post-update?
Written on :
June 4, 2024

WhatsApp's recent announcement of its new privacy terms sparked worries about what and how users' data will be used. In a Milieu survey, a majority (83%) of current WhatsApp users in Singapore are likely to continue using the app after the new privacy terms update.

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
Latest Insights

Beyond Price: How Singapore’s Focus on Trust and Reliability is Shaping the Future of E-Commerce in Southeast Asia
A study by Milieu Insight found that while discounts and low-cost delivery drive initial platform choice, repeat purchases and higher spending are increasingly shaped by service quality, fairness, and reliability.

The 2025 Consumer Outlook Webinar: How Southeast Asia’s shifting spending reveals three economies
A data-driven reflection from The Milieu Xchange – Consumer Outlook in SEA 2025, exploring how emotion and sentiment now move markets faster than economics, and why shared optimism continues to unite Southeast Asia.
.avif)
