Singaporeans' Preferences
Written on :
June 3, 2024

We settle the East vs West side debate once and for all, and turns out, more Singaporeans voted for the East side! West side, best side? Maybe not!

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
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