2019 iPhone Release Pre-Announcement Study
Written on :
June 4, 2024

35% of Singaporeans are likely to be purchasing the new iPhone, even before its announcement. How will the numbers change post announcement?
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Singaporeans sentiments towards the new U.S. tariffs
On April 2, 2025, President Donald Trump announced sweeping new tariffs on Southeast Asian imports, citing the need to “recalibrate trade imbalances” and “bring manufacturing back to American soil.” These tariffs vary significantly by country, hitting Vietnam (46%), Cambodia (49%), and Laos (48%) the hardest. Singapore, while facing the lowest rate of 10%, is not exempt, and neither are its consumers.