Featured Insights

Filipino sellers are ready to grow, but resilience is increasingly tied to ROI-driven fees, stronger logistics support, and clearer policy guidance. Their message is clear: sustainability must be a shared effort across platforms, government, and the seller community.

Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet gaps in logistics, cost transparency, and ecosystem support are testing their resilience. Based on a survey of 300 Vietnamese sellers, this insight highlights where platforms and policymakers must act to turn rapid growth into sustainable strength.

Southeast Asians are going green without going broke. Discover how 78% are adopting pragmatic, low-cost eco habits in one of the world’s most pressured regions.

After analyzing spending data from 3,054 consumers across Southeast Asia, we've discovered something fascinating: shoppers have fractured into six behavioral tribes. Let's see what tribe are you.

A data-driven reflection from The Milieu Xchange – Consumer Outlook in SEA 2025, exploring how emotion and sentiment now move markets faster than economics, and why shared optimism continues to unite Southeast Asia.

Milieu Insight is a decision intelligence company that turns survey data into actionable marketing strategies. With a regional presence across Southeast Asia, Milieu helps brands decode consumer sentiment, test creative performance, and make smarter, faster marketing decisions.

Milieu Insight data shows Pop Mart splits SEA: high conversion in Malaysia, youth buzz in Thailand, and value resistance in Singapore—pricing & launch cadence matter.

88% will pay for better delivery, but 58% would walk away at hidden fees; 89% say platforms must police courier standards.

Only 15% agree that senior staff having private relationships is grounds for dismissal

42% have had a workplace relationship – with one in four of those doing so while they or their partner were already in a relationship

43% have had a workplace relationship – with one in four of those doing so while one or both were already in a relationship

Discover what drives Southeast Asia’s Double Day shoppers—what they buy, how they pay, and the key strategies brands need to win in each local market.