Featured Insights

Across Southeast Asia, financial planning is a deeply personal journey shaped by culture, economy, and generation. In Milieu Insight’s latest regional study, 3,000 people across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines shared how they think about money- what drives them, what worries them, and what their goals are.

What does “having it all” mean in Southeast Asia today? From the importance of marriage to the meaning of home, Milieu Insight polled 3,000 people across six countries—Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines—to explore evolving perspectives on family and life priorities across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.

It began as a headline that felt distant for many- another decision from Washington, another announcement from Donald Trump. But on April 2, 2025, when the U.S. president revealed a fresh wave of tariffs targeting Southeast Asian countries, it hit closer to home than some might have expected.

When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.

“Sports Tourists: Travelling With Passion” Highlights a 63% Growth Potential in the Number of People Identified as Sports Tourists and Redefines the Sports Traveller’s Journey.”

Kerry Mclaren, a seasoned sales and client relations specialist, has been appointed UK CEO by Milieu Insight.

Milieu Insight announces its expansion into the U.S. market with the appointment of seasoned industry leader Ted Marzilli as President, U.S. Market.

This exclusive partnership combines advanced analytics and sector expertise to drive data-driven decision-making in sports and tourism

Milieu Insight, a company specializing in market research and data analytics, has appointed Sundip Chahal as its new CEO.

In the modern, data-focused business world, success relies not only on having a top-notch product but also on gaining a thorough understanding of your market.

As FemTech is still an emerging industry in the region, the FemTech Association Asia and Milieu Insight teamed up in Q2 2024 to carry out research providing consumer insights for femtech start-ups in Southeast Asia.

Creating an effective survey involves more than just asking the right questions; it's also crucial to ask them in the right manner. Properly crafting demographic questions can significantly impact the quality of your data. Whether you're a beginner in survey design or aiming to refine your approach, this guide will help you master the art of designing demographic questions for your online surveys.