Content Marketing Executive, Kuala Lumpur

Content Executive @ Milieu Insight (KL Office)

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What we do?

Milieu Insight is a consumer research and analytics company. We help businesses thrive in a data-driven world of rapid change, where the need for reliable, quick information to make strategic decisions has never been greater. We believe in the transformative power of going beyond insights and we’re driven by our passion to understand people - how they think, feel and act. Through smart automation, best-in-class technology, a core focus on user experience, and most importantly, an amazing team, we collect and deliver consumer insight like no other research company around.

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How we do it?

We collect our data through a proprietary mobile app known as Milieu Surveys (just search for it in the Singapore, Malaysia, Vietnam, Indonesia, Philippines & Thailand app stores if you’d like to give it a spin). The opinions shared by our community of panellists are synthesised through our proprietary algorithms, allowing us to gain a deep understanding of what drives their personal and social motivations, as well as their consumption habits.

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What motivates us (and hopefully you)?

We’re a team of explorers, always looking for new, better and more effective ways of working in our craft. Our curiosity pushes us to challenge the status quo, design and build cutting edge solutions, and even challenge our clients to embrace new ways of thinking about and using consumer insight. So if you’re someone who isn’t comfortable wandering off the beaten track and challenging convention, we’re probably not the right fit for each other. But if you are, read on!

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So, what about the role?

We are seeking a creative, digitally savvy, and highly organized Content Marketing Executive to help shape and amplify our brand voice across Southeast Asia. This role combines content creation, social media management, and market monitoring - ensuring our communication stays relevant, engaging, and insight-driven.

You'll work closely with the marketing, research, and design teams to create meaningful narratives that connect with audiences, elevate our brand, and strengthen our visibility across digital platforms.

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Key roles

1. Content Creation & Strategy

• Develop and produce a steady pipeline of high-quality content - including social media posts, newsletters, website copy, campaign assets, and short-form videos.
• Translate complex insights or data into accessible and engaging stories for different audiences.
• Support the development of campaign narratives and messaging frameworks that align with business objectives.
• Collaborate with internal stakeholders to gather ideas, materials, and data to inform storytelling.
• Ensure all content adheres to brand tone, style, and visual guidelines.
• Conduct periodic audits of content performance to optimize future communication strategies.

2. Social Media Management

• Own the day-to-day management of corporate and brand social media channels (LinkedIn, Instagram, Facebook, TikTok, etc.).
• Plan, draft, and schedule content calendars tailored for each platform's audience and purpose.
• Work with designers or agencies to develop engaging creative assets, including videos, infographics, and animations.
• Monitor engagement, track analytics, and provide performance reports and recommendations for improvement.
• Respond to community interactions and comments in a timely and brand-aligned manner.
• Experiment with new content formats or trends to enhance reach and engagement.

3. Media Monitoring & Social Listening

• Track media mentions, social chatter, and public sentiment around relevant topics, competitors, and industry trends across Southeast Asia.
• Identify opportunities for timely, topical, or reactive content.
• Maintain an editorial calendar that incorporates key cultural moments, local observances, and holidays to ensure timely and relatable engagement.
• Summarize insights from monitoring activities to guide strategy and identify potential brand risks or opportunities.

4. Campaign & Project Support

• Support the planning and execution of marketing campaigns, events, and partnerships by developing digital assets, tracking milestones, and ensuring timely delivery.
• Coordinate with internal teams and external vendors to maintain campaign quality and consistency.
• Assist in drafting press materials, emailers, or supporting copy for integrated campaigns.
• Help manage marketing workflows, trackers, and content archives to maintain operational efficiency.

5. Administrative & Coordination Support

• Maintain and update content calendars, posting schedules, and asset libraries.
• Assist in preparing regular reports on campaign performance, reach, and audience insights.
• Handle logistics, documentation, and budget tracking for marketing activities as required.
• Support ad hoc tasks and cross-functional initiatives that align with overall marketing goals.

Requirements

• Bachelor's degree in Marketing, Communications, Media, or related field.
• 2-4 years of experience in content marketing, social media, or digital communications.
• Strong writing, editing, and visual storytelling skills.
• Demonstrated experience managing multiple social platforms and understanding content trends.
• Familiarity with analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics, etc.).
• Basic proficiency in design or content tools (Canva, Adobe Creative Suite, Figma).
• Organized, detail-oriented, and able to manage multiple priorities under tight timelines.
• Interest in social trends, digital behavior, and cultural insights across Southeast Asia.

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Working at Milieu - How’d you know you’re a good fit?

• You like a fun, tech-focused, fast-paced start-up environment
• You are responsible, accountable and can work well independently and with others in a fast-paced environment
• You are resourceful and open minded
• You demonstrate strong analyticalthinking, organisational skills & attention to detail.
• You have excellent communication skills
• You embrace change, and can adapt to a changing work environment
• You’re a trailblazer, and are comfortable paving a new path to find solutions and ways of working

Why join Milieu?

We’re going to be honest here. If you grew up dreaming of working for an established, well known company with an office in a swanky building, Milieu will probably not be for you!

On the contrary, we would love to have a chat with you if most of the following statements describe who you are:

• I have always wanted to create a legacy of my own
• I am motivated by a sense of achievement, and creating new things excites me.
• I understand the importance of productive and persistent hard work but also understand that taking rests, having fun, spending time with loved ones and generally soaking in life’s experiences are equally important
• I know that doing great things doesn’t come easy, and that every time I stumble along the way only makes me stronger

Regardless of your past professional experience, at Milieu we will embrace your interests and strengths and try to develop them in the right way. We’ll ensure that you leave us not only with the nuts and bolts of our business, but also with experiences and skills that you can use for the rest of your life.

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How to Apply

Please submit your application via our Careers Page.

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So if all of this sounds great, we’d love to meet you. So let’s talk!