Integrated Brand & Marketing Manager, Kuala Lumpur

Brand Marketing Managet @ Milieu Insight (KL Office)

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What we do?

Milieu Insight is a consumer research and analytics company. We help businesses thrive in a data-driven world of rapid change, where the need for reliable, quick information to make strategic decisions has never been greater. We believe in the transformative power of going beyond insights and we’re driven by our passion to understand people - how they think, feel and act. Through smart automation, best-in-class technology, a core focus on user experience, and most importantly, an amazing team, we collect and deliver consumer insight like no other research company around.

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How we do it?

We collect our data through a proprietary mobile app known as Milieu Surveys (just search for it in the Singapore, Malaysia, Vietnam, Indonesia, Philippines & Thailand app stores if you’d like to give it a spin). The opinions shared by our community of panellists are synthesised through our proprietary algorithms, allowing us to gain a deep understanding of what drives their personal and social motivations, as well as their consumption habits.

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What motivates us (and hopefully you)?

We’re a team of explorers, always looking for new, better and more effective ways of working in our craft. Our curiosity pushes us to challenge the status quo, design and build cutting edge solutions, and even challenge our clients to embrace new ways of thinking about and using consumer insight. So if you’re someone who isn’t comfortable wandering off the beaten track and challenging convention, we’re probably not the right fit for each other. But if you are, read on!

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So, what about the role?

The Brand & Integrated Marketing Manager will lead brand storytelling, campaign strategy, and integrated marketing execution for our Decision Intelligence (DI) solution narrative and key products; Portrait, BrandVantage and Templated Study.

This role sits at the intersection of creativity and insight: driving awareness of our new positioning in the DI category, while ensuring every campaign and asset is anchored in measurable impact. You'll partner cross-functionally with Product, Research, and Commercial teams to translate complex capabilities into clear, compelling narratives that build brand equity and generate commercial outcomes.

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Key roles

1. Brand Positioning & Storytelling

• Define and articulate the Decision Intelligence (DI) narrative and ensure it's consistently embedded across all marketing and GTM touchpoints.
• Own the brand positioning and messaging frameworks for Portrait, BrandVantage, and Templated Study, ensuring each aligns with the overarching DI story.
• Translate customer and market insights into differentiated proof points and messaging that highlight the value of DI solutions.
• Work with Product and Research to capture customer impact stories and integrate them into brand and campaign assets.
• Safeguard tone of voice, identity, and message consistency across campaigns, content, and channels.

2. Campaign Strategy & Execution

• Plan, develop, and execute integrated marketing campaigns that communicate the DI value proposition and drive awareness, engagement, and demand across digital, content, social, and events.
• Own the campaign roadmap and GTM plans for Portrait, BrandVantage, and Templated Study, aligning them to commercial priorities and market opportunities.
• Work with the Head of Digital to integrate paid and owned channel strategies, and with Marketing Operations to ensure campaign tracking and reporting accuracy.
• Manage campaign timelines, budgets, and post-launch reviews to ensure on-time, high-quality delivery.
• Work with agencies or freelancers for creative or media execution where needed.

3. Integrated Marketing Analytics (IMA)

• Lead the content strategy and editorial calendar to ensure all content aligns with the DI positioning and product campaigns.
• Provide clear creative briefs, direction, and feedback to the Content Executive and Designer, ensuring quality, consistency, and brand alignment across all outputs.
• Collaborate with the Head of PR & Branding on narrative-led content (e.g., thought leadership, category stories) and with the Head of Digital on performance content (e.g., landing pages, ads, social).
• Oversee production of campaign assets including articles, case studies, infographics, sales collateral, and website content.
• Ensure all content is insight-driven and optimized for both awareness and conversion.

4. Integrated Marketing Analytics (IMA)

• Define performance frameworks and KPIs across awareness, engagement, and pipeline metrics for all campaigns.
• Work with Digital team to maintain robust data tracking, dashboarding, and attribution models.
• Analyze campaign and content performance to identify trends, insights, and optimization opportunities.
• Translate marketing insights into strategic recommendations for future DI and product-level initiatives.

5. Market & Competitive Intelligence

• Monitor competitors, category trends, and emerging opportunities within Decision Intelligence and adjacent research/insights markets.
• Synthesize findings from customer feedback, win/loss data, and external benchmarks to inform brand and campaign strategies.
• Share regular market insights and recommendations with Product, Commercial, and Leadership teams to guide GTM planning.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8 or more years of experience in brand, campaign, or integrated marketing - ideally in tech, SaaS, or data-driven industries.
• Strong background in developing brand positioning, storytelling, and go-to-market campaigns that connect strategy to measurable impact.
• Skilled in managing cross-functional campaigns across digital, social, content, and events.
• Confident in interpreting marketing analytics to guide creative and strategic decisions.
• Excellent communication and writing skills, with the ability to simplify complex ideas into clear, engaging narratives.
• Highly organized and detail-oriented, with strong project management skills.
• Collaborative mindset - comfortable working with Product, Research, and Commercial teams.
• Familiarity with marketing tools such as HubSpot, Google Analytics, or similar platforms

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Working at Milieu - How’d you know you’re a good fit?

• You like a fun, tech-focused, fast-paced start-up environment
• You are responsible, accountable and can work well independently and with others in a fast-paced environment
• You are resourceful and open minded
• You demonstrate strong analyticalthinking, organisational skills & attention to detail.
• You have excellent communication skills
• You embrace change, and can adapt to a changing work environment
• You’re a trailblazer, and are comfortable paving a new path to find solutions and ways of working

Why join Milieu?

We’re going to be honest here. If you grew up dreaming of working for an established, well known company with an office in a swanky building, Milieu will probably not be for you!

On the contrary, we would love to have a chat with you if most of the following statements describe who you are:

• I have always wanted to create a legacy of my own
• I am motivated by a sense of achievement, and creating new things excites me.
• I understand the importance of productive and persistent hard work but also understand that taking rests, having fun, spending time with loved ones and generally soaking in life’s experiences are equally important
• I know that doing great things doesn’t come easy, and that every time I stumble along the way only makes me stronger

Regardless of your past professional experience, at Milieu we will embrace your interests and strengths and try to develop them in the right way. We’ll ensure that you leave us not only with the nuts and bolts of our business, but also with experiences and skills that you can use for the rest of your life.

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How to Apply

Please submit your application via our Careers Page.

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So if all of this sounds great, we’d love to meet you. So let’s talk!