World Cup Favourites 2018

Milieu Insight data shows Pop Mart splits SEA: high conversion in Malaysia, youth buzz in Thailand, and value resistance in Singapore—pricing & launch cadence matter.

Branding analysis examines how a brand is perceived, its strengths, weaknesses, and position in the market to improve strategy and identity.

Concept testing helps validate ideas before launch. It reduces risk, saves costs, and ensures products meet customer needs and expectations.