.avif)
Pandemic foodspiration!
Written on :
June 15, 2024
Confined within the four walls of our homes during the pandemic, Singaporeans channel their desire for adventure and creativity through the nation's favourite - food! While short-form video content has risen sharply in popularity especially among the Gen Zs, are longer videos and other digital formats no longer relevant? Seems unlikely! Our survey shows that many people still have an appetite for learning cooking beyond quick 15 or 30 seconds videos. What's your preference?
Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
Latest Insights
Southeast Asia reacts to Trump's new tariffs
When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.
Singaporeans sentiments towards the new U.S. tariffs
On April 2, 2025, President Donald Trump announced sweeping new tariffs on Southeast Asian imports, citing the need to “recalibrate trade imbalances” and “bring manufacturing back to American soil.” These tariffs vary significantly by country, hitting Vietnam (46%), Cambodia (49%), and Laos (48%) the hardest. Singapore, while facing the lowest rate of 10%, is not exempt, and neither are its consumers.
