Featured Insights

After analyzing spending data from 3,054 consumers across Southeast Asia, we've discovered something fascinating: shoppers have fractured into six behavioral tribes. Let's see what tribe are you.

A data-driven reflection from The Milieu Xchange – Consumer Outlook in SEA 2025, exploring how emotion and sentiment now move markets faster than economics, and why shared optimism continues to unite Southeast Asia.

Milieu Insight is a decision intelligence company that turns survey data into actionable marketing strategies. With a regional presence across Southeast Asia, Milieu helps brands decode consumer sentiment, test creative performance, and make smarter, faster marketing decisions.

A new Milieu Insight survey reveals sellers’ push for sustainability, collaboration, and fairer growth policies in Malaysia’s digital economy.

Budget 2026 earns cautious approval: 63% positive, yet cost of living and governance remain top worries. Explore what Malaysians want next in our survey.

Milieu Insight data shows Pop Mart splits SEA: high conversion in Malaysia, youth buzz in Thailand, and value resistance in Singapore—pricing & launch cadence matter.

84% believe marketplaces should enforce high standards of speed, reliability, and cost across their delivery partners.

Only 15% agree that senior staff having private relationships is grounds for dismissal

42% have had a workplace relationship – with one in four of those doing so while they or their partner were already in a relationship

43% have had a workplace relationship – with one in four of those doing so while one or both were already in a relationship

Discover what drives Southeast Asia’s Double Day shoppers—what they buy, how they pay, and the key strategies brands need to win in each local market.

How do you make sure your campaign doesn’t just blend in? Simple. You ask the people who matter most: your customers.