Featured Insights

In the modern, data-focused business world, success relies not only on having a top-notch product but also on gaining a thorough understanding of your market.

As FemTech is still an emerging industry in the region, the FemTech Association Asia and Milieu Insight teamed up in Q2 2024 to carry out research providing consumer insights for femtech start-ups in Southeast Asia.

Creating an effective survey involves more than just asking the right questions; it's also crucial to ask them in the right manner. Properly crafting demographic questions can significantly impact the quality of your data. Whether you're a beginner in survey design or aiming to refine your approach, this guide will help you master the art of designing demographic questions for your online surveys.

Surveys can provide valuable insights, but their effectiveness depends on the honesty of the responses. Anonymous surveys are key to obtaining the most genuine feedback because they ensure respondents' privacy. Let's explore what makes a survey truly anonymous and why this is essential for collecting reliable data.

Stronger distribution capabilities and automated data integration will empower brands to conduct online survey research and manage their owned communities across 150 countries

Response bias skews the results of a survey. Read about the different types of response bias and how you can avoid it using Milieu Canvas.

A big thank you to Techsauce Global Summit 2024 for an incredible three days! We enjoyed introducing our game-changing survey software, Canvas, to Bangkok.

Incidence rate is a crucial factor when designing a survey. Here's all that you need to know

Nigel Lin, our Head of Research, joined Roshan Gidwani and Hongbin Jeong on MoneyFM’s That’s How to explore price optimisation strategies and how Canvas can assist businesses in finding the perfect price point.

Only 17% of Singapore respondents strongly agreed that there was a link between a good digital marketing strategy and increased revenue, suggesting that there is room for businesses to optimise and better leverage their digital marketing capabilities to drive further growth.

Marcus Lim, our Regional Head of Growth, participated in the FLEX Appeal panel at SHE Singapore’s Women@Work event, discussing how organisations can better support work and caregiving responsibilities.

When it comes to running a business, nothing’s more important than your customers’ satisfaction. Happy customers are more likely to return, spread the word about your brand, and build your reputation. To gain insight into how satisfied your customers are, you can use a metric such as Customer Satisfaction Score (CSAT). If you’re unfamiliar with CSAT, don't worry—this article will explain what it is and how you can use it for your business.