Here's how to nail your sale campaigns with Milieu's Canvas

Here's how to nail your sale campaigns with Milieu's Canvas

Double-day sales like 9.9, 11.11, and 12.12 are massive opportunities for brands. But they’re also crowded, competitive, and fast-moving. Everyone’s pushing promos, slashing prices, and fighting for attention. So how do you make sure your campaign doesn’t just blend in?

Simple. You ask the people who matter most: your customers.

That’s what Milieu’s Canvas platform helps you do. Canvas is an intuitive, do-it-yourself survey tool that gives you direct access to real consumer insights. It helps you cut the guesswork and build campaigns based on what your audience actually wants.

So what exactly is Canvas?

Canvas is a survey software platform designed to be fast, easy, and incredibly useful for marketers and brand teams. You don’t need a research background or any technical skills. Everything is built to be simple and flexible.

Here’s how it works:

Step 1: Build your survey
Use the drag-and-drop interface to create your questionnaire. Whether you're asking about price expectations, brand perception, or preferred shopping platforms, it's quick to set up. You can even add visuals or test your campaign concepts to see what lands better.

Step 2: Choose your audience
Canvas lets you reach Milieu’s panel of over 2 million people across Southeast Asia. You can target your audience by country, age, gender, income level, shopping habits, and more. If you want to hear from frequent online shoppers in Vietnam or Gen Z consumers in Singapore, you can.

Step 3: Launch and watch results roll in
Once your survey goes live, responses start coming in fast. You can monitor results in real time through a dashboard that breaks everything down in by demographic segments. No messy spreadsheets. No delay.

Step 4: Use the insights to guide your next move
Canvas helps you make better decisions with speed and confidence. Whether you’re refining your pricing, rethinking your messaging, or deciding which markets to double down on, you’ll have solid data to back it all up.

What can you discover with Canvas during sale season?

You can find out exactly what your target audience is looking for, and tailor your strategy accordingly.

Let’s say you're preparing for a 11.11 campaign across multiple countries. With Canvas, you can explore:

• Payment preferences
  Should you promote credit cards or highlight cash-on-delivery? Our studies on Canvas revealed that in Singapore, credit cards may be a strong choice. However, in Vietnam or the Philippines, it might make more sense to support cash and e-wallets.
• Marketing channels that work best
  Want to know where to place your ads? With a tailored survey, Canvas can pinpoint exactly where your audience is spending their screentime, how they want to be spoken to, and when they want to be spoken to. It's not always about delivering your message to the masses, hoping something lands. Sometimes, all it takes is being at the right place at the right time!
• The right product focus
  You might find that beauty and fashion products get attention across the board. But through Canvas, you'll find that in Vietnam and the Philippines, people might be more drawn to personal care. In Malaysia and Singapore, electronics could be the hero categories.
• What pricing strategies actually convert
  Do deep discounts matter most, or do people want cashback or bundles? Maybe flash sales are the way to go. Canvas helps you test all of this before you go live.

It’s not just about research. It’s about making smarter choices.

Canvas puts the power of research directly into your hands. No waiting weeks for an agency report. No relying on outdated data. You get timely, relevant insights from the people you’re trying to reach. You can even test new ideas mid-campaign or run follow-ups after your sale ends to learn what worked best.

The brands that win are the ones that listen

The most successful sale campaigns aren’t always the ones with the biggest discounts. They’re the ones that feel relevant and well-timed. Canvas helps you get there by turning audience feedback into a clear strategy.

So before you launch your next sale, take the time to ask your audience a few key questions. With Canvas, it’s easy, quick, and could make all the difference between a decent campaign and one that really performs.

Ready to listen? Canvas is here to help. Reach out to us to start today!

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