Personal Health Wellness
The Conversation Missing Between Generations
Most of us learned about periods from someone. A mother at the kitchen table, a teacher at school,…
FeaturedPersonal Health Wellness
The Wait: Why Women Delay Menopause Care
For many women, menopause symptoms are something to manage rather than something to seek help for. Our survey of 3,000 women across Singapore, Malaysia, Thailand, Indonesia, Vietnam and…
Environmental Sustainability
What Southeast Asia Actually Knows About Deforestation
Southeast Asia knows deforestation is a problem. Ask people what causes it, however, and things get a little…
Environmental Sustainability
Here’s the truth: Some countries are more worried about the planet than others
If you had to guess which country in Southeast Asia is most concerned about the environment, you might…
Shopping Retail
Mega-Sales Are Still an In-thing, But Southeast Asia Is Getting Smarter With Shopping
Every year, the same ritual returns. 9.9. 10.10. 11.11. 12.12. While mega-sales are still very much alive across…
Environmental Sustainability
No longer about Green Values. What’s Driving Southeast Asia’s EV Shift?
Ask most people why they would buy an electric vehicle ‘a few years ago’ and you might expect…
Social
Hitting the Mark with Southeast Asia on Cybersecurity Education
Cybersecurity awareness campaigns are everywhere. In workplaces, on social media, from banks and telcos. Yet a new regional…
Industry
The Complete Framework: How to Conduct Market Research Effectively
Launching a new business initiative or marketing campaign without solid data is a high-risk venture. It often resembles…
Industry
Comparing the Most Effective Market Research Methods for Strategic Decision-Making
Ever feel like trying to figure out what your customers actually want is a bit like reading tea…
Industry
The 5 Fundamental Market Research Methods Every Strategist Should Master
In today’s corporate world, relying on gut instinct or outdated internal spreadsheets to steer a brand is a…
Industry
Building a Data-Driven Social Media Content Strategy via Customer Research
Have you ever experienced throwing content into a digital void, hoping something, or anything, sticks? You spend hours…
Industry
Extracting Actionable Market Research Data Through Social Media Platforms
Traditional market research is failing modern brands because its slow, rigid methodology cannot keep pace with fast-changing consumer…
Industry
Social Media Marketing Research: A Step-by-Step Methodology for Brands
Every single second, millions of consumers are dropping unedited, honest clues about what they want to buy, why…
Industry
Defining Market Segments: Why Niche Targeting Drives Business Growth
Imagine trying to chat with everyone in a crowded room all at once. You would have to yell…
Industry
The Strategic Guide to Market Segmentation: Core Types and Applications
Understanding what a market segment is in business and its importance has become essential for brands trying to…
Thought Leadership
Why Campaign Intelligence Matters More Than Ever
A conversation with Gaurang Kotak, Group COO of Milieu, on the blind spots in campaign measurement—and why marketers…
Research 101
Why sample size of 30 is significant
Market research professionals have long followed the guideline that you need to have a minimum of 30 samples…
Love Relationships
Your Next Boo Might Come From Your Friend Group or Social DMs
Across Southeast Asia, dating apps are not winning the war; mutual friends are. A new survey of 2,500…
Love Relationships
Time Is Ticking: SE Asia’s Journey of Hitting 35 and Looking for Love
A new survey of 2,500 adults above 35 across Southeast Asia reveals that men fear that time is…
Finance
SEA’s Financial Independence from the Childhood Bedroom
New research from Milieu's 2026 Solo Economy Study reveals why living with family is the dominant housing choice…
Finance
Live, Eat, Repeat: The Real Cost of the ‘Solo Economy’
New research from Milieu's 2026 Solo Economy Study reveals the financial pressures and everyday food challenges facing solo…
Business
Step Aside Travel – Health Is Becoming the One Thing Southeast Asian Consumers Refuse to Cut Back On
Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to…
Business
How 2026 Rewired Southeast Asian Consumers’ Spending Mindset
In 2026, Southeast Asian consumers have shifted from cautious to deliberate — spending less, but with more intention.…
Career
Workers Want AI Training, But Not Everyone Is Getting It
New data from 3,000 workers across Southeast Asia reveals a striking gap between the desire for AI training…
Environmental Sustainability
People Care About Sustainability. They Just Don’t See The Full Picture.
A Milieu Insight study of 900 respondents across Singapore, Malaysia, and Thailand finds the real barrier to sustainable…