Belief in Fortune Tellers

A study by Milieu Insight found that while discounts and low-cost delivery drive initial platform choice, repeat purchases and higher spending are increasingly shaped by service quality, fairness, and reliability.

Thai consumers are value-conscious, prioritizing reliable delivery and trust over low prices. See why 84% will pay more for a better shopping experience.

A data-driven reflection from The Milieu Xchange – Consumer Outlook in SEA 2025, exploring how emotion and sentiment now move markets faster than economics, and why shared optimism continues to unite Southeast Asia.