Featured Insights

Branding analysis examines how a brand is perceived, its strengths, weaknesses, and position in the market to improve strategy and identity.

Concept testing helps validate ideas before launch. It reduces risk, saves costs, and ensures products meet customer needs and expectations.

Judgmental sampling is a non-random method where researchers select participants based on expertise or purpose. Learn when and how it's used.

Market size shows the total demand or sales potential for a product or service. Learn how it’s calculated and why it matters for business planning.

Learn the main market entry strategies, including exporting, franchising, joint ventures, and direct investment. Choose the right path for growth.

Market segmentation helps businesses target the right audience, improve messaging, boost sales, and meet customer needs more effectively.

Demographic segmentation divides markets by age, gender, income, and more. Learn how brands use it to target the right audience effectively.

A striking 80% of respondents say they use AI tools for personal purposes.

Across the board, 84% of Singaporeans say they are satisfied with life right now, with the highest satisfaction reported among those aged 55 and above (91%).

Only 15% agree that senior staff having private relationships is grounds for dismissal

42% have had a workplace relationship – with one in four of those doing so while they or their partner were already in a relationship

Sales research helps businesses understand customer behavior, improve sales strategies, and optimize marketing efforts through data-driven insights.