Featured Insights

A striking 80% of respondents say they use AI tools for personal purposes.

Across the board, 84% of Singaporeans say they are satisfied with life right now, with the highest satisfaction reported among those aged 55 and above (91%).

Only 15% agree that senior staff having private relationships is grounds for dismissal

42% have had a workplace relationship – with one in four of those doing so while they or their partner were already in a relationship

Sales research helps businesses understand customer behavior, improve sales strategies, and optimize marketing efforts through data-driven insights.

Learn how to assess and increase your sales potential through strategy, training, and customer insights. Boost growth with smarter sales planning.

Qualitative research explores ideas, behavior, and experiences using interviews, focus groups, and open-ended questions. Learn how it works.

Quantitative research uses numbers and statistics to measure trends, test hypotheses, and analyze data. Learn methods and real-world uses.

Explore key sampling methods in qualitative research, like purposive, snowball, and theoretical sampling. Learn how participants are selected.

Learn how to gather and analyze data across global markets effectively. Discover strategies to understand diverse consumer behaviors and needs.

43% have had a workplace relationship – with one in four of those doing so while one or both were already in a relationship

How do Southeast Asians shop during double day sales?