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Societal Insights
Unfair expectations affect both Singaporean men and women
How do Singapore men and womenfeel about societal expectations that are based on their gender?
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Finance
Cash still leads SEA overseas payments
Digital multi-currency accounts (eg. Youtrip, Revolut) are especially popular among 25-34 year olds
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Current Affairs
COVID-19 Impact: Southeast Asian consumer behaviors today.
We uncover the COVID-19 pandemic’s impact on consumer sentiment in six Southeast Asian (SEA) countries.
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Current Affairs
Public worry over TraceTogether probe use
Sentiments about the use of TraceTogether data for serious crime investigations have been rather divided.
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Shopping & Retail
Extreme Panic Buyers in Singapore: More Than Meets the Eye
Panic buying dominated headlines early last year in 2020 as anxious Singaporeans rushed to supermarkets.
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Travel
Domestic SEA travel post-COVID picks up
Filipinos and Indonesians are most willing to travel domestically during the summer
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Societal Insights
SG/TH COVID concern levels surveyed
Singapore service sector workers are more concerned than their Thai counterparts due to the coronavirus.
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Environmental Sustainability
SEA's bottled water debate: convenience vs eco
Southeast Asian consumers cite inconvenience as barrier to recycling plastic bottles
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Shopping & Retail
SEA still spends on luxury despite inflation
60% of consumers still prefer to visit a physical store for luxury purchases
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Gen Z & Millennials
2 in 5 SG Gen Zs/millennials want co-owning pets
1 in 5 singles prefer dating dog lovers
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Industry
Research 101
Sampling Methods For Market Research
Choosing the right sampling method is key to reliable market research. Learn techniques to collect accurate, meaningful consumer insights.
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Milieu - Stratified Sampling in Market Research
Industry
Research 101
Stratified Sampling in Market Research
Stratified sampling ensures diverse representation in research. Discover how this method helps businesses make informed decisions.
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