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Current Affairs
Singaporeans sentiments towards the new U.S. tariffs
On April 2, 2025, President Donald Trump announced sweeping new tariffs on Southeast Asian imports, citing the need to “recalibrate trade imbalances” and “bring manufacturing back to American soil.” These tariffs vary significantly by country, hitting Vietnam (46%), Cambodia (49%), and Laos (48%) the hardest. Singapore, while facing the lowest rate of 10%, is not exempt, and neither are its consumers.

Media & Marketing
Gen Z & Millennials
Societal Insights
4 in 5 SG students want media literacy classes.
Over 60 per cent of youths under 18 have encountered fake news, with many of these coming from social media platforms such as Instagram or TikTok, according to a survey by global market research firm Milieu Insight.
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Industry
Milieu Happenings
Ex-YouGov chief Sundip Chahal joins Milieu as CEO.
Singapore-based Milieu Insight, a market research and data analytics platform company, announces former YouGov Chief, Sundip Chahal, as the new CEO. With over two decades of industry experience, Chahal will drive global expansion and work with Ang to take Milieu's end-to-end research platform (Canvas) worldwide.

Personal Health & Wellness
Societal Insights
Unlocking femtech potential in Southeast Asia.
As FemTech is still an emerging industry in the region, the FemTech Association Asia and Milieu Insight teamed up in Q2 2024 to carry out research providing consumer insights for femtech start-ups in Southeast Asia.

Industry
Research 101
Your guide to creating online survey demographic questions
Creating an effective survey involves more than just asking the right questions; it's also crucial to ask them in the right manner. Properly crafting demographic questions can significantly impact the quality of your data. Whether you're a beginner in survey design or aiming to refine your approach, this guide will help you master the art of designing demographic questions for your online surveys.
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