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Finance
Cash still leads SEA overseas payments
Digital multi-currency accounts (eg. Youtrip, Revolut) are especially popular among 25-34 year olds
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Majority in Singapore welcome free unlimited SIA's Inflight WIFI
While 74% believe Wi-Fi improves the in-flight experience, it's the least important consideration
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Environmental Sustainability
SEA's bottled water debate: convenience vs eco
Southeast Asian consumers cite inconvenience as barrier to recycling plastic bottles
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Career
Addressing the toxic F-Word in the workplace - Favouritism
This regional study also highlights cultural differences in the perception of workplace favouritism
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Shopping & Retail
SEA still spends on luxury despite inflation
60% of consumers still prefer to visit a physical store for luxury purchases
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Societal Insights
80% of Singaporeans prefer online grocery shopping post-pandemic.
Accessibility, quality of products, and trustworthiness of online grocers are key contributors
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Career
Are SEA employees open to learning from younger peers?
The majority (84%) in Southeast Asia feel comfortable with the concept of reverse mentoring
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Research 101
Ice Cream Brand Growth: Market research beyond TikTok.
A case study of how a brand used market research successfully to drive their business outcomes outside social media
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Milieu Happenings
Entertainment
Top SEA Brands: Who leads in Southeast Asia and who’s next?
Milieu Insight is proud to be the official Research Partner for Campaign360
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Environmental Sustainability
85% in SEA believe actions can impact the environment
“Invest in Our Planet” Earth Day 2023 Survey
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Travel
SG relaxes on trips; Malaysians seek adventure abroad
55% of Singaporeans and Malaysians who have travelled this year plan to travel again in the next 3 months
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Career
Breaking Barriers: Diversity and inclusion in SEA workplaces.
Singapore and Malaysia among least satisfied in Southeast Asia with workplace DEI efforts
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