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Gaming & Technology
1 in 2 Singaporeans want to buy content creation tech
Philippines take the lead with the largest number of creators and Malaysia for content creation technology ownership.
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Career
3 in 4 HR professionals experience burnout at least once a month.
Only one third of HR respondents believe their company gives high or very high importance to employee mental health.
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Gaming & Technology
Women want upskilling in AI, data, analytics
Over 8 in 10 females in Southeast Asia are interested in taking courses to develop their professional skills.
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Shopping & Retail
Hari Raya Spending: SEA consumer spending trends.
E-wallets were voted the most popular payment method in Malaysia and Indonesia for Hari Raya shopping.
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Experiments
Likert scale order can affect survey results, study finds
We discuss how flipping the polarity of numerical scales can have serious implications and the psychology behind it
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Media & Marketing
Does the internet get a say in what parents put online?
LIFESTYLE
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Research 101
Brand research vital during downturns
Consistency in market research is key to agile decision-making during rocky periods.
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Research 101
Survey Sample Size: Is N=1000 sufficient for accuracy?
Polls often infer opinions and behaviour of an entire population from surveying N = 1000 respondents. Is this enough?
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Research 101
Milieu changing the market research landscape.
Market research made for all with uncompromising quality and seamless efficiency.
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Career
Southeast Asian workers lack psychological safety.
45% of employees in SEA feel that psychological safety is poor or does not exist at all at their workplace.
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Shopping & Retail
Societal Insights
Study: Spending intention for Chinese New Year in Southeast Asia
Spending intention for Chinese New Year in 2023 remains largely unchanged, but consumers expect higher spending.
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Gaming & Technology
Where does TikTok stand as a search engine?
27% of Southeast Asians use TikTok to search for information, particularly common in Indonesia and Vietnam.
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